BONDI ICEBERGS CLUB
2016/2017 • REBRAND, ON-GOING PRINT & DIGITAL DESIGN: Bondi Icebergs has been the home of Winter swimming since 1929 and is still one of the most iconic locations in all of Australia. In formulating an appropriate approach to graphics for Bondi Icebergs Club, I wanted to ensure that the following key elements were part of the process: (1) Celebrating the unique history of Bondi Icebergs Club, (2) capturing the seaside location, and (3) promoting the friendly, "Aussie larrikin" nature of the brand as a whole.
My rebrand combines heritage photographs, bright colour overlays and bold, rounded type to put a modern spin on the renowned Club's brand, whilst still maintaining it's historical charm. I have designed a range of print & digital applications, including letterheads, business cards, with comp slips, menus, function & sponsorship packs, posters, flyers, web screens and EDMs, as well as photographing the venue when required.